Professional Experience

  • Client: Samsung Electronics

    • Manage content (feature articles, interviews, and press releases) on Samsung Global Newsroom to accelerate client success through owned media and search engine optimization

    • Communicate closely with internal editors to deliver consistent, appropriate messaging

    • Support ad hoc requests from the client while managing multiple projects with concurrent deadlines

    • Secure interviews with industry experts to deliver insights for Newsroom readers

    • Assist in writing a brand proposal to acquire new businesses (Genesis Motor, Ananti)

  • Clients: Teradata, New Relic, Adjust, Emerson Electric, Tableau, Red Hat, Aspen Technology, Trend Micro, HID Global, Hanwha Techwin, Alcantara S.p.A., Air Premia

    • Executed integrated campaigns for global B2B/Tech companies to increase brand awareness and presence in Asia-Pacific and Korean market

    • Developed diverse media materials including features, bylines, press releases, briefing documents for interviews and webinars, and social media content both in English and Korean

    • Responded promptly to clients’ needs as main point of contact and built rapport with journalists, editors, vendors, and influencers on behalf of clients

    • Led client meetings weekly/monthly/quarterly with detailed reports including proactive insights and counsel

    • Conducted digital campaigns on Facebook, Instagram, LinkedIn, KakaoTalk, and Naver, EDM and SEO campaigns, and analyzed performance in detailed reports to help clients meet business goals

    • Researched industry trends and secured executive interviews, bylines, and features on top-tier trade publications and media outlets such as Digital Times, Electronic Times, ZDNet Korea, and Digital Daily

    • Worked cross-functionally with internal and external teams to ensure quality deliverables were completed on time

    • Supervised junior staff by providing feedback, mentoring, coaching, and proofreading materials to ensure accuracy

    • Monitored and tracked daily coverage of clients in media and compiled into reports for clients

  • • Researched and compiled target influencer lists for paid partnerships to assist with outreach and activations

    • Monitored coverages of clients in media to seek editorial and influencer partnership opportunities

    • Managed social media content for agency and clients - Ricoh Theta, Marshall, Thermomix

  • • Published articles and blogs on topics of music, culture, and trends related to K-Pop on company website

    • Supported manager in developing creative assets, examining website traffic, and translating materials

    • Produced live translation from English to Korean for 2018 Mnet Asian Music Awards

Leadership

  • Oversaw the entire production from writing the scripts, managing stage production, acquiring talents and staff members to setting budget expectations

    Led executive staff meetings with 26 students once a week

    Executed campaigns to receive sponsorships of $7,000 from local businesses in Los Angeles (Boba Bear, BCD Tofu House, Bank of Hope), and other student organizations (Undergraduate Student Government, Korean-American Student Association, Korean-American Campus Mission)

    Produced, created, and developed an annual theatrical show for free general admission

  • Managed social media platforms of the organizations to increase engagement and promote student-led events

    Communicated with partners and sponsors to maintain amicable relationships throughout the year

  • Assisted in founding the organization with the purpose of serving students from Australia and New Zealand

    Managed social media platforms to raise awareness for the organization

    Developed professional events for students to network with professors from Australia and New Zealand

Resume/CV